Red Robin notes

We opened the first Red Robin® restaurant in Seattle, Washington in September 1969.

For the 53-week fiscal year 2012, we generated total revenues of $977 million. As of the end of our fiscal year on December 30, 2012, the Red Robin system included 472 restaurants, of which 339 were Company-owned, and 133 were operated under franchise agreements with 19 franchisees.

"team members" ... AKA BURGER FLIPPERS

Red Robin was founded on four core values: Honor, Integrity, Continually Seeking Knowledge and Having Fun. .. NOT NECESSARILY IN THAT ORDER

gourmet burgers and chicken sandwiches, which accounted for approximately 46% of our total food sales in 2012

All of our gourmet burgers and sandwiches are served with our all-you-can-eat Bottomless Steak Fries ... THIS IS WHY YOU ARE FAT

Our service sequence is designed to consistently prepare every menu item in less than eight minutes, which allows guests to enjoy time-efficient lunches and dinners. To accommodate these guests, we strive to provide guests with a 37-minute dining experience at lunch and a 42-minute dining experience at dinner. LOVE THE PRECISION

We have catalogued thousands of stories of Red Robin team members who live our values through random acts of kindness they bestow upon restaurant guests and other team members. Many examples of our Unbridled Acts® can be found on our website, www.redrobin.com. WHAT THE FUCK?

In 2012, we had an average check per guest of approximately $11.73, including beverages. We believe this price-to-value relationship, our limited time offers ("LTO") featuring innovative gourmet burgers, salads, and sandwiches, and our Red's Tavern Double platform offering everyday value starting at $6.99 differentiate us from our competitors, and allows us to appeal to a broad base of consumers with a wide range of income levels. AKA THE PO FOLK



last updated august 2013