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Co-op Delivers Atlantic 'Gold'

Anonymous. Canadian Grocer119.9 (Nov 2005): 12.


John Harvie, CEO of Co-op Atlantic, says development of the Rochdale Gold demonstrates the forward-looking, consumer-sensitive character of today's agriculture industry, and is hard evidence of its ability to transform mainstream "commodity" products into brands.

ST. JOHN'S-Atlantic consumers now have a brand new potato variety to enjoy.

Co-op Atlantic recently launched the Rochdale Gold across the Atlantic region, and it is the only retailer with exclusive rights to sell it.

The Rochdale Gold, which is billed as "perhaps the perfect table potato" also reflects the Co-op's dedication to serving its members and customers: It is the only grocery chain that works directly with the region's producers at every stage, from growing their crops to selling them to consumers.

John Harvie, CEO of Co-op Atlantic, says development of the Rochdale Gold demonstrates the forward-looking, consumer-sensitive character of today's agriculture industry, and is hard evidence of its ability to transform mainstream "commodity" products into brands. The Rochdale Gold was more than 15 years in development and field trial at the Potato Research Centre in Fredericton, N.B.
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Copyright Rogers Publishing Limited Nov 2005