back to notes

DigitalSignageToday.com: 10 'Big Ideas' from ICX Summit 2016

June 6, 2016 | Newstex Trade & Industry Blogs, | by Christopher Hall

1. Media has become the store, so the store has to become the media

How many websites or digital signage or kiosk screens have you seen that allow you to order a product right there, or from your phone or by texting in an order? What used to be media channels are stores now, Stephens said, so the role of store will become less about distributing product and more about distributing experiences. The old metric of sales per square foot will become experiences per square foot.