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Presidential rhetoric has little effect

From http://www.newyorker.com/magazine/2012/03/19/the-unpersuaded-2:

Nearly twenty years later, Edwards still sounds offended. “They were talking about Presidential speeches as if they were doing literary criticism,” he says. “I just started underlining the claims that were faulty.” As a result, his conference presentation, “Presidential Rhetoric: What Difference Does It Make?,” was less a contribution to the research than a frontal assault on it. The paper consists largely of quotations from the other political scientists’ work, followed by comments such as “He is able to offer no systematic evidence,” and “We have no reason to accept such a conclusion,” and “Sometimes the authors’ assertions, implicit or explicit, are clearly wrong.”