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Marshall McLuhan: You can not have a point of view in the electric age

“I have no point of view as for example now; I could not possibly have a point of view, im just moving around and picking up information from any direction. A point of view means a static fix position and you can’t have a static fix position in the electric age. It is impossible to have a point of view in the electric age, and have any meaning at all. You’ve got to be everywhere at once, whether you like it or not, you have to be participating in everything going on at the same time, and that is not a point of view.”



last updated april 2012